Working with Drive Flags

Flags are the vocabulary Drive's criteria are built from - a catalogue of every customer characteristic Drive can compute for your organisation, from broad (renter, employed) to specific (annual_income_10k_25k). If Segments answer "who," Flags answer "what do we actually know about them."

Bud ships a broad library of flags by default, but you're not limited to those: we can build bespoke flags for your organisation on request, including ones based on data you provide us beyond standard transaction data.

Each flag combines a display name, a category and hierarchy for browsing, and the underlying logic that computes it:

{
  "id": "annual_income_10k_25k",
  "display_name": "Annual income between 10K - 25K",
  "category": "Financial",
  "hierarchy": ["Income Sources", "Annual Income", "By Amount", "10-25"],
  "tags": ["Income band"],
  "criteria": {
    "criteria": "amount_fact",
    "name": "total_income",
    "range_type": "absolute",
    "range": { "min": 10000, "max": 25000 },
    "data_window": { "interval_type": "MONTH", "intervals": 3 }
  }
}

Retrieving flags

Once you know which flags describe your audience, head to Understanding Segment Criteria to combine them into a segment.